Sekem commenced operations in 1923 with a staff of just three, using hand operated machines to produce knitted socks. Since then, Sekem has evolved into one of Australia's leading Sportswear brands, worn by elite athletes worldwide. Our journey has spanned the challenges of the depression and World War II, shaping us into the brand we are today.Throughout our history, Sekem's range and production capabilities have transformed significantly. Starting with socks, we expanded into football garments like shorts and guernseys, and later ventured into Cricket, Hockey, and Rugby. In keeping with industry progress, we played a pivotal role in transforming Australia's sportswear industry, transitioning from traditional wool and polycotton fabrics to cutting-edge synthetic performance fabrics worn by athletes at all levels today.

The Sekem Difference


Sekem is proud to be a major apparel partner with the AFL and holds the license for replica guernseys, shorts and socks.In addition, Sekem is a major apparel supplier to the WAFL and SANFL competitions. In 2020, Sekem proudly partnered with Fremantle Football Club, providing their Officially Licensed On-Field Merchandise. Collaborating closely with the club, players, staff, and fans, we crafted an extensive range of On-Field Apparel that meets the needs of everyone involved with the FFC, from guernseys to stylish polos, outerwear, and tracksuits.


Sekem: Australia's market leader in football guernseys, shorts and socks


Sekem is now Australia's leading distributor of licensed sports merchandise, holding official distribution and manufacturing licenses with prestigious organizations such as the AFL, NRL, Football Australia, A-League, and Wallabies. From officially licensed supporter scarves, beanies, caps, and socks to replica guernseys, backpacks, and sporting bags, we cater to the diverse expectations of modern sporting fans.As we celebrate our centenary in 2023, we extend our heartfelt gratitude to the athletes, partners, and retailers who have contributed to our journey. Sekem remains committed to strengthening our legacy within the Australian sports industry, embracing innovation and excellence for years to come.



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